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The Toy and Game Inventor's HandbookBy Richard C. Levy, Ronald O. Weingartner
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Industry pros Richard C. Levy and Ronald O. Weingartner encourage, inspire, and guide you step-by-step through the perils and pitfalls of toy and game licensing. This critically-acclaimed, exhaustively researched, practical, authoritative handbook is crammed full of eye-opening information that every inventor needs, but only a fortunate few possess.
Richard (Mr. Outside) is a highly successful independent inventor with a flair for marketing. Ron (Mr. Inside) is a former vice president of Inventor Relations at Hasbro Games. Together they have written the quintessential book, an invaluable tool for the amateur and professional inventor alike.
In addition to providing the tips and traps of invention licensing, this book delivers the attitude and emotions of the experience through interviews with leading inventors and corporate executives.
Highlights include licensing agreements, profiles of leading inventors and roster of companies actively seeking outside submissions of toy and game ideas.
Richard has licensed more than 125 original concepts during his 35+ year career, including Furby, which has sold over 40 million units.
Ron has reviewed thousands of concepts during his 40+ year career and was involved in the process that brought many products to market.
- Sales Rank: #459923 in eBooks
- Published on: 2013-01-25
- Released on: 2013-01-25
- Format: Kindle eBook
Review
Praise for the first edition of The Toy and Game Inventor's Handbook:
Toy and Game Inventor's Handbook is #2 on Forbes' 2016 list of the 33 Best Books Recommended byShark Tank Entrepreneurs. Forbes List link: forbes.com/pictures/eglg45hljgh/the-toy-and-game-invento/#7bf1a48a6194
"This is more than peeking behind the veil. Richard and Ron shine a klieg light on the heretofore private world of toy and game invention, licensing, and marketing. A must read for anyone, in any industry, who ever wanted to dance the dance and collect the coin." - Brian Hersch, inventor, Taboo (Hasbro)
"Required reading for all toy industry executives, not just inventors." - Andrea Morris, publisher, Playthings magazine
"If you are a writer or artist who wants to take your creation from the drawing board to the toy store, then you must read this book." - Barbara Slate, writer/cartoonist, Barbie comics (Marvel)
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